Al Ain Farms Group (AAFG) and NRTC Group have formed a joint venture to launch Al Ain Taaza, an ultra-fresh juice brand aiming to capture one-third of the UAE’s AED 500 million fresh juice market within three to five years.
NRTC Group (Nassar Al Rifai Trading Company), one of the region’s leading importers, distributors, and processors of fresh fruits and vegetables, will take part for the first time in the Gulfood Green 2026, marking a key milestone in the group’s transition into a future-ready, sustainability-led agri-food platform.
