Apple plans to increase prices for its products to offset the impact of rising memory and storage chip costs. A sharp surge in AI-driven demand from data centres has forced consumer electronics manufacturers into intense competition for dwindling supplies of key components, said a report.
Apple is gearing up for the release of the developer beta of its redesigned voice assistant, internally dubbed 'Siri 2.0,' as part of the upcoming iOS 26.4 update. The new version is powered by Apple Foundation Model (AFM) v10, a 1.2 trillion parameter system developed in a landmark partnership with Google.
Diriyah Company, the developer of Saudi Arabia's premier historical, cultural, and lifestyle destination, has entered into a lease agreement with Apple to open an iconic retail store at its premier retail district - Diriyah Square - within the City of Earth.