The BMW Group has announced that it is realigning the MINI brand’s product and brand strategy with the positioning of the new MINI Clubman in a higher vehicle class.
At the world premiere of the new MINI Clubman in Berlin, P
Arab Banking Corporation (ABC) has revamped its corporate identity and changed its brand name to Bank ABC in time for its 35th anniversary celebrations.
The change to a single, unifying global brand name and corporate i
Ibtm world (formerly EIBTM) has confirmed an impressive number of rebooks following the success of the show which took place in Fira Gran Via Barcelona last year.
The rebranded event is set to welcome leading meetings industry sup
Alpha Destination Management unveiled new projects including the Gourmet Bus, I Venture Card and Stars on Board at the Arabian Travel Market in Dubai, UAE, which concluded today (May 7).
It is its first participation after it was
The National Bank of Abu Dhabi (NBAD) has rebranded several of its equity funds moving investment to a broader Mena focus from a UAE emphasis.
The expanded scope, diversification and geography of the rebr
The Taj Group has launched its two newly rebranded London hotels - St James' Court, A Taj Hotel and Taj 51 Buckingham Gate Suites and Residences.
The hotels will now be promoted within the Taj Group’s portfolio of
Flynas, Saudi Arabia’s national carrier, has announced a complete overhaul of its operations with the launch of a new brand identity as well as new livery, and aims at hitting the 20 million passenger target by 2020.
Dubai’s Dhow Palace Hotel has upgraded its hospitality business and officially rebranded to ‘Grand Excelsior Hotel – Bur Dubai’ recently.
The objective behind this change is attributed to the preparation to