Thursday 29 September 2016
 
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Digital advertising

Ad blockers pose threat to digital advertising

More than 60 per cent of consumers are aware of several options for removing ad blockers, which signal a serious and growing threat to the digital advertising industry, a new Accenture report says. Ad blockers are technological me

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Global digital ad spend to hit $1bn in 2 years

Global digital advertising spend is growing at 37 per cent per annum, and is projected to reach a whopping $1 billion in 2017, according to a report by Middle East Communications Network (MCN). But the regional digital advertising

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Digital advertising defies downturn in Britain

Advertising spending on the internet jumped 12.5 per cent in Britain last year, defying a flagging economy as companies battled to reach consumers spending more time on smartphones and tablet computers. The Internet Advertising Bu

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Zain Bahrain official at key conference

Zain Bahrain’s e-marketing project manager Ali Ahmed Sabkar participated as speaker at the panel discussion at the “Digital Advertising World Middle East Conference – The Internet Show 2011”, held recently in Abu Dhabi. “There has been a p

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Microsoft sees strong online ad growth

Digital advertising will continue to grow strongly for the next four to five years, driven by online video and emerging markets, a Microsoft executive said on Wednesday. The rise of mobile devices such as computer tablets and smartphones i

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