Monday 21 September 2020
Online video

Online video ‘to double market share in Pay TV’

While the online subscription video market (OTT) only currently stands at around 25 per cent of the Pay TV market in Mena, this is set to increase to more than 50 per cent by 2020 according to a study by IHS Markit, a global leader in market res


Online video revenues growth seen at 22pc

Most Mena markets are projected to grow online video revenues by 22 per cent–35 per cent annually until 2021, said professional services firm EY in its report on video consumption trends in the region  As a result, digi


Tesco plans targeted ads with free TV service

  Tesco, Britain's biggest retailer, on Wednesday launched Clubcard TV, an online video service that targets holders of its loyalty card with advertising as they watch free movies and TV shows.  


Microsoft sees strong online ad growth

Digital advertising will continue to grow strongly for the next four to five years, driven by online video and emerging markets, a Microsoft executive said on Wednesday. The rise of mobile devices such as computer tablets and smartphones i

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