An analysis of the fortunes of some of the world’s most famous brands has revealed seven key approaches that companies can use to boost brand value, says brand research company Millward Brown.
Based on the performance of bra
Millward Brown, one of the world’s leading brands and insight agencies, has launched a new breakthrough model, 'Meaningfully Different Framework,' that leverages brand equity for financial growth.
The new model will
Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown.
The iPhone and iPad maker's brand is now worth