Wednesday 30 July 2014
 
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Advertising

Ramadan adverts spend to top $12m in Bahrain

Advertising spend in Bahrain during Ramadan is expected to top $12 million, a top industry official has said.   According to International Advertising Association Bahrain Chapter chairman and International Advert

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Food firms seek to rebuild trust with labelling, ad pledge

The world's top food and drink companies announced a raft of measures on Wednesday to try to improve the industry's image, including stopping advertising junk food to children by 2018, harmonising nutritional labelling and fighting defor

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1,000 digital leaders to convene at Dubai summit

More than 1,000 digital leaders will convene in Dubai for a leading digital business and entrepreneurship summit this week.   The ArabNet Digital Summit 2014 will run from June 3 to 5 at the Atlantis the Palm and

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Emarat in advertising deal with 24Group

Emirates General Petroleum Corporation (Emarat) has signed a deal with 24Group, a company that provides advertising solutions for businesses to install LED digital advertising screens at its stations in Dubai.  

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IAA Bahrain chief to attend China forum

International Advertising Association (IAA) Bahrain Chapter chairman Khamis Al Muqla will participate in the 43rd International Advertising Congress to be held in Beijing, China from May 8 to 10. Al Muqla is also the International

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Mena digital ad spend to hit $1bn

Digital advertising spend in the Mena region, which reached $300 million last year, is increasing at 37 per cent per year and could reach $1 billion in 2017, a study said. “Digital advertising is the fastest growing segment

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Emirates Neon backs sports, fashion events

Emirates Neon Group (ENG), a leading visual communications company, is kick-starting the second quarter of events season in 2014 with strategic partnerships with prominent sports and fashion events across the GCC. ENG was the plat

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'Sexy' adverts may face crackdown in Bahrain

A nationwide crackdown on "sexy" advertising could be launched in Bahrain with MPs and municipal councillors joining forces to combat what some claim are provocative images that exploit women, a report said.  

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Microsoft identifies new digital trends

A new Microsoft study has identified eight digital trends that impact the digital advertising landscape and are essential for brands to recognise to be effective in their advertising campaigns.    The study

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New Saudi clamp on energy drinks

Saudi Arabia's cabinet has decided to prohibit advertising and promotion of energy drinks in the kingdom, a Saudi Press Agency report said. The decision was taken following a review of a report submitted by the Minister of Int

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