Tuesday 19 March 2024
 
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Advertising

UAE issues new advertising guide

UAE’s National Media Council (NMC) has issued an official advertising guide, with the new document aiming to clarify standards for content produced by advertisers in the UAE.    Devised as a practical

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Elan Media partners with Canadian ad tech firm

Qatar-based Elan Media, a leader in advertising experiences, and Canada’s BroadSign International, a top ad tech company, have partnered to power Elan Media’s digital screens with BroadSign’s automated Core CMS for content dist

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Media better represents millennials than advertising

Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country of residence, according to new research by YouGov Omnibus, a unit of the international Internet-based mar

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Nutreema honours women at special event

Acknowledging the achievements of women from all walks of life, Nutreema Advertising yesterday (March 11) held ‘The 15th Women’s Show’ at the Intercontinental Hotel Abu Dhabi. The event, held in collaboration wit

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Legendary actor Morgan Freeman stars in Turkish Airlines ad

Turkish Airlines recently aired its new commercial starring Oscar winner Morgan Freeman during the US Super Bowl, the final game of the National Football Team (NFL). The launch follows the response it received at the Super Bowl 50

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Turkish Airlines wins new award in advertising

Turkish Airlines has won the respected gold prize in Epica Awards for the ‘Batman v. Superman’ advertising campaign. In the blockbuster “Batman v Superman: Dawn of Justice”, the airline made a cameo with it

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Facebook stock ‘can climb 20pc on ad growth’

Facebook stock has the potential to climb by more than 20 per cent over the next year given the growing advertising revenue among its platforms, according to a Barron's report on Sunday. The social media giant, which traded at

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GCC online ad spend set for 25pc growth this year

Internet advertising spend in the GCC is poised to grow faster than the world average in the next five years and is set to register a growth of 25 per cent this year, according to a new market research report. Increased Internet p

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GCC online ad spend set to top global average

Internet advertising spend in the GCC is poised to grow faster than the world average in the next five years and is set to register a growth of 25 per cent this year, according to a new market research report. Increased Internet p

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Top talents honoured at Mena Digital Awards

Leading practitioners in digital advertising were honoured excellence in the use of digital technology and media during the recently held Mena Digital Awards in Dubai, UAE. The third edition of the event followed the success of th

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