Falcon Private Bank picks PR agency
Zurich, January 16, 2011
Falcon Private Bank, a Swiss private bank owned by Aabar Investments, has chosen Schneider PR to handle public relations in the Middle East region from this month.
Falcon Private Bank is specialised in wealth management for private clients, wealthy families and institutional investors.
Aabar Investments is majority controlled by Abu Dhabi state-owned International Petroleum Investment Company (IPIC).
The bank is opening a new representative office in Abu Dhabi in the first quarter of this year.
'I am confident that with Schneider PR we have found the matching partner to support and position our boutique brand as a fine choice for personalised private banking solutions in the GCC region,' said Irene Franco, head of Marketing and Communications at Falcon Private Bank.-TradeArabia News Service