UK-based Xpress Money, a leading money transfer service, which recently launched its loyalty programme in the Middle East, said its loyalty card has gained popularity with over 60,000 cards in the market.

The loyalty programme entitled Priceless offers a card with a unique 12-digit number, capable of storing all the customer's beneficiary details reducing transaction turn-around-time by 70 per cent, a statement said.

For every transaction a customer earns five points, the more number of points the customer earns the more cost benefits and cash back programs are available to them, this is apart from an enhanced chance to win in the regular draws and promotions Xpress Money conducts.

"Priceless is a fantastic customer engagement tool, the multiple benefits combined with the convenience it provides make's the process of transaction stress free and simple,” said Vinesh Nair, head - Marketing for Xpress Money.

“On an average we distribute over 750 cards everyday and the demand just keeps rising."

Sudhesh Giriyan, vice president of Xpress Money Services, said: "The speed with which Priceless is being received and distributed in the Middle East market is overwhelming. It's been a great learning for us and we are constantly working at improving the benefits the card provides our customers.”

“We have an aggressive plan to introduce the Priceless Loyalty Program in other markets around the world by 2012,” he added. – TradeArabia News Service