Gemalto deploys key solution at Al Rajhi
Dubai, February 8, 2012
Gemalto, a global leader in digital security, said it has completed the main phase of the Dexxis instant issuance deployment program for on-the-spot EMV card delivery at leading Saudi bank Al Rajhi.
With this, Gemalto said Al Rajhi branches can now securely issue EMV cards to new and existing customers with just one click, from an Arabic-customized interface specially designed for ease-of-use.
With more than 500 branches equipped nationwide and over 15,000 cards issued daily, Al Rajhi Bank has embarked on the largest rollout of any smart banking card instant issuance solution, it added.
Gemalto’s unique offer encompasses highly secure EMV DDA1 payment cards, a complete, mission-critical issuance solution along with a full set of services: training, end-to-end project management, maintenance and support, said the digital security expert.
By deploying Gemalto’s solution, Al Rajhi Bank significantly improved on the logistical challenges associated with traditional courier-based delivery services and reduced its associated costs, it stated.
With card personalization made so swift and simple, Al Rajhi customers walk away with an activated, ready-to-use card in hand in just a few minutes, said a senior official.
“Gemalto was able to meet our needs for both the more sophisticated cards and the complete issuance services,” remarked Dr Abdullah Al-Namlah, retail general manager, Al Rajhi Bank.
“Al Rajhi has been delivering payment cards at the branch for years so when we determined to switch to EMV, we naturally selected the partner with the broadest experience in EMV instant issuance solutions globally,” he stated.
The high level of reliability of the complete solution has already enabled Al Rajhi to issue half a million EMV chip cards on-the-spot to customers over the last six months, he added.
Philippe Cambriel, executive VP at Gemalto said, “Advanced banking solutions and services are key to our growth strategy.”
In order to ensure full service continuity, the solution can easily redirect card requests from one branch to another, and it also retains central issuance as a back-up system, explained Cambriel.
"It is rewarding for us to see that this nationwide program has visibly benefitted the bank and projected a first-class image to its customers," he added.-TradeArabia News Service