Citibank has launched its new PremierMiles Visa Credit Card, the first card of its kind in Bahrain to offer flexibility to directly redeem Citi Miles against a host of airlines including Gulf Air, Bahrain Air, Qatar Airways and Kingfisher Airlines.

The card offering includes travel rewards, unlimited airport lounge access and many other exclusive privileges.

Launched in association with Visa Citibank, PremierMiles Credit Card revolutionises travel rewards redemption on credit card spend with its best offer on miles, widest choice of frequent flyer programmes and no expiry on Citi Miles.

"Citibank PremierMiles Credit Card is designed to give customers the best value on their everyday purchases, ensuring that frequent travellers will enjoy the benefits of air miles by providing greater choice and flexibility," said Citi Bahrain chief executive Mazin Manna.

"This card will complement our suite of travel-related products and services which are specifically designed to provide an unforgettable travel experience for our clients," he said.

Citi Bahrain head of consumer banking Navneet Kampani said previously travellers were limited to choosing their credit card on the basis of one frequent flyer programme.

"With Citi PremierMiles, customers will have total freedom to redeem their Citi Miles to an airline, destination of their choice from as many as four frequent flyer programmes to start with."

He added that the bank planned to add further airlines to the offering.

"The new Citibank PremierMiles Visa Credit Card is a great example of a product designed to meet the specific needs of its users," said Visa Mena general manager Kamran Siddiqi.

"Such an extensive range of redeemable rewards will undoubtedly prove popular among frequent travellers, helping us to further drive credit card usage in Bahrain," he added.-TradeArabia News Service