The latest trends in customer focused technology innovations in banking will be explored at the upcoming Middle East Banking Innovation Summit 2015 in Dubai, UAE.

The event will be held on September 14 and 15 at Sofitel Dubai The Palm Resort & Spa.

Technology-led banking has helped simplify and quicken the personal banking experience; introduction of new delivery channels for banking services - ATMs, phone banking, internet banking and mobile banking – have facilitated better customer experience.

Industry reports indicate that the number of smartphone users worldwide will surpass two billion in 2016. Today’s customer is more social and mobile savvy relying heavily on internet banking to conduct their banking activities. Mobile and Internet banking have undoubtedly emerged as preferred digital touch points for consumers’ banking requirements.

Consumers have become extremely discerning and are demanding products and services to match their needs and convenience, along with a consistent, seamless, multi-channel experience.

In a bid to address these consumer needs, banks are leveraging technology to their advantage and establishing a customer-centric infrastructure by implementing multiple core banking platforms to build their online and mobile channel offerings.

In this new age of mobility, banks have capitalized on the latest trends in technology, mainly, cloud, big data, mobility, social media, security and internet of things to simplify core operations tasks such as recording of transactions, customer records, passbook maintenance, balance of payments and withdrawals and also offer a variety of personalized services to their customers. – TradeArabia News Service