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MoneyGram picks Langoor for digital ops

DUBAI, September 27, 2016

Langoor, a leading digital agency, has been selected by MoneyGram International to manage company’s digital channels in the Middle East and Asia Pacific.

 The agreement also includes Langoor managing the company’s Twitter Cricket account (@MGCricket). Langoor will support the money transfer organization through a wide range of expertise that includes insightful marketing strategies, building innovative web systems, e-commerce platforms, relevant campaigns, creating engaging experiences, effective analytic's and impactful digital marketing.

Ruchir Punjabi, founder & chairman of Langoor, said: “This is an exciting win in the Middle East region. MoneyGram has a history of bringing people closer and we are excited to be associated with helping them to fulfill this mission. Across both MoneyGram Cricket and MoneyGram media mandate we intend to support MoneyGram’s digital transformation. With this win we have added yet another strong footprint to our presence in the Asia and Pacific regions.”

“We are excited to work with Langoor. They have shown a great, in-depth understanding of our target audience. What made our choice easy was the strategy based on data, their insights and focus on ROI. I am looking forward to working with Langoor on MoneyGram’s digital media strategy for the Middle East and Asia Pacific regions,” said Julie Filion, head of Digital and Ecommerce at MoneyGram International. – TradeArabia News Service




Tags: MoneyGram | Langoor |

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