Construction firms eye ME for big product launches
Dubai, October 26, 2010
With the Middle East’s construction industry proving its value over European and US markets, several top construction firms are eyeing the 'The Big 5,' the international building and construction show, to launch their innovative technologies and products.
Many exhibitors will be showcasing a variety of products and services for the very first time, globally and regionally, at the next month's event, said the organisers.
Andy White, event director of 'The Big 5 2010,' said: “This year we have around 2,500 exhibitors from 70 countries, with over 200 of these participating for the first time. We are anticipating more product and technological launches than at any other Big 5 to date.'
'The Middle East construction market has steadily increased activity in 2010, where markets in Europe, the UK and North America are still slow, and so is an attractive option for exhibitors who want to make sure new innovations make a big impact in front of the right audience,' White noted.
Switzerland’s Saia-Burgess Controls said it will be launching its new Energy Monitor System, an easy to use, unpack and use product which helps to monitor the amount of energy being used and so helping to save energy where possible.
The company believe that attitudes in building design have changed and there is more thought being put into the entire life cycle of a building.
The UK’s Teletower Access Solutions are a new player in the market and will be launching its product for the first time globally at the exhibition.
The first Telescopic Mobile Access Tower comes in two parts, as opposed to the traditional 12-15, and is easily transported in a small car, however, when erected it can reach working heights of up to four meters, with seven adjustable height options. The patented design allows single man operation and can be put together in under three minutes.
Andy Richards, sales director for Teletower Access Solutions, said, “We were looking for a major platform to launch the Teletower products and the reach that The Big 5 can offer in the Middle East region regarding potential customers and distribution outlets meets our business strategy.'
'Whilst the construction industry in the region has slowed significantly there are signs that business is steadily picking up and we will want to be part of the recovery in the region.”
From Spain, Soler & Palau will be showcasing its new range of Silent-design bathroom extract fans omit very little noise when switched on, only 26,5 dB(A), and consume very little power.
Turkey’s EcoTank will also be utilising its presence at The Big 5 to launch its new generation of liquid storage, Mars, which are coated with zinc to ensure long lasting performance in extreme weather conditions and come in a range of sizes up to 3,000,000 litres using corrugated galvanized technology.
In addition, Mars has a special geo-membrane liner inside to ensure the liquid stored inside does not contact with the steel parts.
Within the Middle East, there are also a number of companies which see potential of the regional and international reach of The Big 5.
They will be utilising this unrivalled access to the global industry in order to further position Middle East construction companies as manufacturers, suppliers and thought leaders.
Kuwaiti Global Alliance will be launching its new concrete technology, which can save 50 per cent on concrete construction.
New Saudi exhibitor Cemtrade will present is new Fire Retardant Surface Coating, a brand new product in the market, and Bahraini firm Reynaers will launch its new Architectural Aluminum System , a wood and aluminum system for doors and windows.
“The region’s construction industry is full of opportunity and we hope that exhibitors and visitors will have the chance to maximise the experience with networking, debate and a place to do real business,” White added-TradeArabia News Service