Grohe Group, a leading provider of sanitary fittings, said it has registered a 35 per cent growth in its sales for 2014 in the Middle East and Africa region compared to the previous year.

With outstanding results in the fiscal year of 2014 and a broad array of products covering every aspect of the bathroom, Grohe continues to grow in the Middle East, said the company in a statement.

The total sales at its Grohe Professional category for special fittings surged to hit €50 million in 2014 compared to the year before, thus confirming the group's leading position and impending expansion in the region.

The Grohe Professional comprises a complete range of quality expert solutions with sanitary systems, products for concealed installation, special fittings and connection and safety valves.

"For decades, Grohe has been shaping the industry with outstanding products. It is now underscoring this longstanding technology leadership with a new brand identity Masters of Technology," said a company spokesman.
 
"In this, the focus is on the people behind the technologies and the tangible product benefits highlighting Grohe's long tradition as a technical innovator while at the same time emphasising the importance of ongoing innovation and development at all levels," he stated.

At the recent ISH, the world’s leading trade fair for the bathroom experience held in Frankfurt, Grohe showcased unique products, incorporating state-of-the-art technologies, top quality standards and sustainability requirements as well as innovative design.-TradeArabia News Service