China-based Shandong Lingong Construction Machinery Company (Lingong) has opened a new parts and service depot in the Sudanese capital Khartoum as part of its regional expansion strategy.

Covering an area of 2,000 sq m, the showroom reflects the growing popularity of its machines in Sudan since first being introduced into the market three years ago, said the Chinese construction equipment manufacturer in a statement.

Located on Madini Street, the facility has been painted in the brand’s distinctive colors and will show a range of machines. At present there are three wheel loaders on display, an LG936L, an LG958L and an LG946L, it added.

The company move is aimed at offering better parts availability and efficient aftermarket care, said the Chinese construction equipment manufacturer in a statement.

The new facility will be run in partnership with Lingong’s dealer Al-Sawaity Al-Rasheedi.

“Opening this new depot, which will also serve as a showroom, is a significant event for us,” said Rasidy Fuad Mohammed, the managing director of the Al-Sawaity Al-Rasheedi branch in Khartoum.

“It gives us a platform to showcase SDLG machinery and the resources to provide fast and efficient parts support to customers. It will undoubtedly help us grow our customer base in Khartoum and other nearby cities,” he noted.

Lingong said it continues to develop its aftermarket support for its SDLG line of equipment with the strategic opening of parts and service facilities close to its key markets.

The new facility is the fourth to open in recent months, following introduction of similar facilities in Bangalore (India), Singapore and Linyi (China).-TradeArabia News Service