Meraas, a Dubai-based holding company, is showcasing its La Mer, a beachfront destination combining retail and leisure attractions, at the Cityscape Global, which opened in Dubai, UAE, today (September 6).

The project will have a range of retail and food and beverage (F&B) concepts, waterfront living and a hotel.

The region’s largest and most influential real estate event will run till September 8 at the Dubai World Trade Centre.

La Mer, set in a spectacular location along the shoreline, will spread over 9.5 million sq ft of existing and reclaimed land and will comprise four distinct zones – a beach, an entertainment hub, North Island, and South Island. About 60 per cent of construction has already been completed and La Mer will welcome visitors in Q4 2017, a statement said.

La Mer will offer a new lifestyle living experience to the Jumeirah area, which is emerging as one of the prime districts in the city as the Dubai Water Canal takes shape. With new hotels, restaurants, residential developments as well as waterside walkways and running tracks on the banks of the canal all set to be completed soon, Jumeirah will be in the spotlight as one of the most appealing and sought-after destinations in Dubai.
                                                                                                                                                              
Abdulla Al Habbai, group chairman, Meraas, said: “La Mer will be a world-class development that will help diversify the fabric of Dubai’s offering for tourists and residents alike, and will set benchmarks for mixed-use developments worldwide.

"In line with the Tourism Vision 2020 outlined by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to position Dubai as the first choice for the international leisure and business traveller, Meraas has successfully introduced new destinations which have strengthened Dubai’s landscape across retail, residential, hospitality, leisure and entertainment. Our innovative and creative approach to design makes our destinations stand out, and each destination provides a distinctive and memorable experience.”                                                                                                                                                                        
La Mer joins Meraas’ extensive line-up of unconventional destinations which are designed to create unique experiences for residents and tourists alike and include:
                                                                                                                                          
• City Walk – an urban living destination made up of residential and commercial areas spanning an area of 10 million sq ft. Conceptualised to evolve into a city within the city, City Walk comprises 1,500 apartments with over 300 brands of fashion and F&B concepts, some of which are new to the UAE.

• The Beach – Meraas’ addition to the retail and F&B landscape, offering first-time experiences of an outdoor lifestyle venue where urban meets the sea. The Beach spans 320,000 sq ft and houses ample choices for the ultimate day out including activities, fitness facilities, retail stores, Cineplex, restaurants, ‘The Market’, an outdoor artisanal bazaar, seaside leisure and adventure with ‘Sea Breeze’, as well as ‘Splash Pad’, a play-area for kids.

• Boxpark – a destination contributing to Dubai’s high-street retail, outdoor dining and entertainment proposition. Offering distinctive retail experiences and quirky dining options in a hip and modern setting, the destination spans 1.2 km and is located on Al Wasl Road. The destination currently hosts 44 stores and serves as a go-to space for artists and entertainers.

• The Outlet Village – a picturesque retail enclave housing three department stores, family entertainment, international dining and over 125 brands such as Galeries Lafayette, DKNY, Dunhill, Guiseppe Zanotti and many more. 

• Last Exit – a first-of-its-kind gourmet food truck park destination offering commuters and visitors alike a wide selection of fresh and tasty street food and many other convenient services in a fun atmosphere. Inspired by the American food truck stops, Last Exit is the first of its kind in the region and serves breakfast, lunch, dinner or simply, a snack on the way.

Meraas is located at Stand SAC10 in Saeed Hall 2. - TradeArabia News Service