Al Majid Property Company, a wholly-owned unit of Dubai-based conglomerate Juma Al Majid Group, has signed up leading retailer LuLu Group International as its anchor tenant at the Burj Nahar Mall, a new 240,000-sq-ft shopping mall coming up in the busy neighbourhood of Al Muteena in the Deira area of Dubai.

The LuLu supermarket will be part of the mixed-use development which comprises a residential tower of 200 quality apartments, and the Burj Nahar Mall which will feature 84 fashion, footwear, entertainment, restaurant, and café tenants.

Moustafa Moussa, the executive director at Juma Al Majid Group, Properties said: "LuLu is a brand synonymous with quality and value combined with a world-class shopping experience, which is why we are pleased to be partnering with the Lulu group to bring the brand to Burj Nahar Mall."

"Having the 27,000-sq-ft LuLu supermarket as our anchor tenant will not only add value to the residents of the mixed-use development, but it will also cater to the needs of nearby residents and businesses," stated Moussa, after signing the deal with Salim MA, the director of LuLu Group International, in the presence of senior company officials in Dubai.

On its strategic tieup, Salim said: "Deira, and in particular the good location of Burj Nahar Mall are strong catchment areas for LuLu supermarket shoppers, which is why we made the decision to partner with Al Majid Property."

"The project is extremely attractive from a retail point of view because of its focus on accessibility, supply ample parking, high visibility and variety of retail tenant types, as well as being a mixed-use development. We look forward to a successful partnership with Al Majid Property and attracting a healthy footfall to garner strong loyalty among customers," he added.-TradeArabia News Service