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Blue Star picks Sands as new Saudi distributor

RIYADH, April 18, 2018

Blue Star International, a subsidiary of air-conditioning and commercial refrigeration major Blue Star in Dubai, has partnered with Sands International as the official distributor in Saudi Arabia for its Unitary Products range.  

The present room air-conditioner market in Saudi Arabia is estimated at 3.3 million units, with an annual growth of 12 per cent per annum. Saudi Arabia, with its largest market share in the GCC region, is a promising market for the company’s heating, ventilation, air-conditioning and refrigeration (HVAC&R)segment.

Blue Star, along with Sands International, is offering a wide range of eco-friendly and energy-efficient room air-conditioners (split and window) catering to every related requirement in the residential and commercial space in Saudi Arabia.

Besides, the company is also launching its wide array of water cooling solutions comprising bottle water dispensers, storage water coolers and water tank chillers. This comprehensive range of water cooling solutions primarily cater to the requirements of the commercial sector, with a special focus on commercial, healthcare, residential, education and hospitality segments.

Blue Star has put in place a dedicated team of professionals in the Saudi market, to support the local sales team. Several customised collaterals and advertising campaigns are being designed to build the Blue Star brand in this market.

Dawood Bin Ozair, CEO, Blue Star International FZCO, said: “Blue Star takes immense pride in associating with Sands International, a prestigious organisation offering world-class distribution services catering to various industry segments across Saudi Arabia.

“With its rich experience spanning seven decades, Blue Star’s products are backed by robust R&D and world-class manufacturing. We are well equipped to deal with the rising demand for AC&R products in the Saudi market and are confident that Sands International’s well-entrenched distribution network of retailers and dealers will help us ensure an extensive reach for our Unitary Products range.”

“We are extremely pleased in partnering with Blue Star, an air conditioning and refrigeration giant and look forward to a long and successful relationship,” said Sharoon Shamsuddin, CEO, Sands International.

“Blue Star’s expertise in cooling and refrigeration products, with its best in class manufacturing and robust R&D set up, will enable us to offer the best cooling solutions to an ever-growing consumer segment as well as commercial sector in Saudi Arabia. Together, with Blue Star’s quality and Saudi Retail Company’s (SRC) commitment towards delivery and service infrastructure, we are confident of providing a world-class consumer experience in Saudi Arabia.” – TradeArabia News Service




Tags: Blue Star | Sands |

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