Sunday 9 August 2020

HBA to design show apartments at Downtown Dubai tower

DUBAI, July 30, 2018

UAE-based Signature Developers has signed an agreement with leading design company Hirsch Bedner Associates (HBA) to provide the interior look for luxury show apartments at its super prime residence, The 118, Downtown Dubai.

A 28-residence tower, The 118, which was launched in February, comprises 26 full-floor residences, and two-duplex penthouses.

It has been intelligently designed from the ‘inside-out’, where the floor plans and layouts were developed first and the exterior shell was created later, said a statement from the pioneering Dubai-based developer.

Furnishing over 6,000 sq ft of home can be a daunting task, but the specialists set about crafting the spaces with comfort, style and modernity.

The subtle tonality of the materials and finishes provide a fresh, natural backdrop, designed to complement a wide range of fabrications and textures, and it was this neutral palette that allowed placement of stunning furniture to complete the look for the show apartments, said the statement.

HBA designed the two show homes at The 118, the Classic and Contemporary styles, using bespoke pieces from luxury brands such as Fendi Casa, Roberto Cavalli Home Interiors and Gianfranco Ferrè Home, it added.

Sarah Hamid, the project director and interior designer at HBA took an approach of ‘lateral living’, with an effortless movement through each of the living spaces, creating a seamless transition, while imbuing each space with a distinct personality.

"The owners of Signature Developers were intricately involved at every stage of the design process. They were looking to create amazing, playful living spaces, built with the end users in mind," stated Hamid.

Raju Shroff, the director of Signature Developers, said fashion can transform one’s personality, create a completely new style for someone, or shift perceptions. "The same can be said for the interiors of a home, which are reflective of the taste and style of its residents," he noted.

"A show home allows future owners to see the potential for their own home. We briefed HBA to design two styles - classic and contemporary - to cater to different preferences, and display the flexibility of an apartment; how the right pieces of furniture, textures and finishes play an important role in enhancing The 118 lifestyle,"  stated Shroff.
The residences have been designed to work as homes, and not just as showcases, he added.-TradeArabia News Service

Tags: Downtown Dubai | HBA | luxury show apartments |

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