MMAC-designed Rove La Mer Beach hotel opens in Dubai
DUBAI, January 12, 2021
MMAC Design Associates has announced that the first of the three Rove hotels designed by the group has opened its doors at the Dubai beachfront development La Mer by Meraas.
The Rove La Mer Beach, which boasts a total of 366 rooms that are perfect for friends and families that travel together, is the latest edition of Emaar’s edgy brand.
Designed to embody the urban beachside vibe that permeates La Mer, hotel guests are welcomed into a casual and vibrant lobby, remarked Christian Merieau, the Managing Director and Partner of MMAC.
With its seaside color palette, striking maritime inspired art installations and expansive glazing that frames the sea, the hotel interior is a treat for the visual senses. The lobby and the sprawling terrace lounge are one as the décor extends seamlessly from interior to exterior, stated Merieau.
Rove’s fuss-free, casual ethos means that guests have access to the Barista lounge, the signature Daily restaurant, a 24-hour gym, and a large outdoor terrace with the beachfront bonus of a sea-view pool and sun deck, he explained.
"Guests can rise and shine to the glistening Arabian Gulf in a Rover Room with sea view or inspiring cityscapes evocative of the adventures that lay ahead. The neighbouring beach at La Mer offers plenty of experiences, including a waterpark, an exploding culinary scene and interactive art installations," he added.
Merieau pointed out that the sandy tone seating elements were lined with a flurry of vibrant and eclectic cushions that capture the playfulness that is so readily associated with the Rove brand.
"The oversized wall graphics, handpicked accessories and quirky art installations are paired with the polished concrete floor, the chalk white brick walls, the driftwood beams of the feature ceiling and the blackened steel structures to strike the perfect balance between seaside elegance and industrial chic," he explained.
Bright turquoise hammocks, beanbags and day beds were specified to create a harmonious yet distinct semi-private beach space blending perfectly within La Mer’s own seaside development, he added.
Paul Bridger from Rove Hotels’ Management, said: "When envisioning this project, we wanted to ensure that we retained the brand experience that our Rovers know and love, while also offering them something totally new and exciting – a resort-style hotel and the next evolution of the Rove journey."
"We believe that partnering with MMAC has enabled us to take an ambitious concept and make it a reality through a creative yet fuss-free hotel design, which aligns perfectly with the guest experience provided by our team," he stated.
On its upcoming projects, Merieau said following closely on the heels of the Rove La Mer Beach is the Rove City Walk (Dubai) and the Rove Al Marjan Island (RAK).-TradeArabia News Service
