Nivea Haus opens at Dubai Mall
Dubai, November 25, 2008
The second spa for the world’s leading skin and beauty care brand, Nivea Haus, opened recently at the Dubai Mall.
The unique store concept, pioneered by Nivea in Germany in 2006, offers expert pampering experiences using Nivea’s extensive range of hair, skin, body care and cosmetic products.
Services include a full range of spa treatments, beauty therapy as well as hairstyling. The state-of-the-art 5,000 sq ft store allows customers to enjoy a retail advice centre, separate ladies and gents grooming lounges as well as private treatment cabins.
'The Nivea Haus Dubai concept represents one of the many pioneering expansion initiatives that we have launched this year. Through this spa facility, we hope to engage our customers in a different way, and let them experience the full and diverse range of Nivea’s product line,' stated Robert Taylor-Hughes, MD of Beiersdorf Middle East and project owner.
'It’s exciting considering the wellness industry offers tough competition in this market, but we have industry leading products and a world class location, so we are in no doubt about achieving ‘best in class’ in the day spa industry.'
The first Nivea Haus was set up in Hamburg to astounding success leading the global skin care and beauty brand to consider the establishment of a second outlet in Dubai as a licensed venture between Beiersdorf Middle East and the local UAE partners, NMC, he added.-TradeArabia News Service