GSK unveils Sensodyne Iso-Active toothpaste
Dubai, April 20, 2009
GlaxoSmithKline has launched the new Sensodyne Iso-Active foaming gel, a new range of toothpastes, specially designed for younger adults.
The finding of a recent research conducted by Sensodyne showed that around 75 per cent of young adults aged between 16 to 25 experience a twinge or pain when consuming hot or cold drinks, which is the main sign of teeth sensitivity. Further, sensitive teeth affect one in three people aged between 20 and 40, yet only half of these people are actually treating the problem.
Sensodyne Iso-Active is proven to reduce the pain of sensitive teeth among younger sufferers, while providing the all-round protection benefits that they require.
This new technology generates more than twice the foam volume during brushing compared with standard toothpastes. The gel transforms into active foam while brushing and penetrates hard-to-reach areas, helping to deep clean the mouth, providing freshness and all around protection for the whole mouth while also providing relief from sensitive teeth.
Although younger adults have a higher incidence of sensitivity, they are least likely to treat the problem medically, said a company spokesperson.
The main aim of this socially active segment is to have white and healthy “looking” teeth, which is why they merely seek cosmetic and whitening toothpastes.
'It is gratifying to be able to present a revolution in the oral care and sensitive teeth segment, in a new, modern, and effective way with the brand new Sensodyne Iso-Active foaming gel,' said Karim Wally, head of Marketing at GlaxoSmithKline, Consumer Healthcare.-TradeArabia News Service