Estée Lauder unveils new skin profiling system
Dubai, January 13, 2010
Estée Lauder has introduced a state-of-the art Advanced Skin Profiling System to help pinpoint customers’ perfect skincare regimen quickly, accurately and exactly.
The Estée Lauder Advanced Skincare Profiling System took three years to develop and now analyses skin for the first time ever, from multi-level perspectives, said a statement.
Revolutionary technology allows Estée Lauder’s Beauty Advisors to assess how the appearance of a customer’s skin is aging compared to her peer group, taking into account her age, ethnicity and location. Based on the individual’s skincare diagnosis, the Beauty Advisor can accurately tailor the perfect skincare solution for her.
This exclusive, in-depth diagnostic system precisely reads an unprecedented 11 key skin measurements including visible and non-visible aging markers. These include sebum, lines and wrinkles, visible spots, radiance and pores, making it Estée Lauder’s most comprehensive skin analysis ever. The whole diagnosis can take less than five minutes and incorporates video and multi-sensor technologies.
An exclusive, state-of-the-art skin scope uses three types of light to measure skin’s concerns at multiple levels:
• Visible light helps analyse visible surface spots
• Polarised light measures clogging and impurities
• UV Light looks beneath the skin surface measuring concerns not visible to the naked eye
“This is a major breakthrough for Estée Lauder,” said Lise Jorgensen, vice president Global Product Development, Estée Lauder.
“The Advanced Skincare Profiling System is a one-of-a-kind system developed by Estée Lauder to combine decades of world-leading skincare experience with the latest professional-grade diagnostic technology.”-TradeArabia News Service