Xerox launches drive to aid children
Dubai, February 22, 2011
Xerox Emirates has teamed up with American Hospital Dubai in a corporate social responsibility (CSR) drive that aims to support the local community and provide monetary rewards to centres that cater to children with special needs.
As part of its CSR programme Colour to Smile, Xerox Emirates held a drawing competition at Al Noor Training Centre for Children with Special Needs, where a number of paintings were selected and purchased, to be placed at select hospitals’ paediatric wards across the UAE.
“This is a great opportunity for us to tie up with one of the leading hospitals in Dubai and give back to the local community, as well as the centers for children with special needs,” said Andrew Hurt, general manager for Xerox Emirates.
“We strongly believe that the enhancement of the environment around us is not only rewarding within itself, but also contributes to a brighter tomorrow for the children of our society.”
The agreement with the American Hospital Dubai offered Xerox Emirates a designated area within its paediatric ward and clinic, where the Xerox framed and branded paintings will be displayed.
“Our children are the future and regardless of additional requirements, they, and their families, are in need of community assistance and understanding. We are proud to have this opportunity to work together with Xerox Emirates in support of its community programme,” said Thomas J Murray, chief executive officer at the American Hospital Dubai.
Abeer Safa, marketing manager, Xerox Emirates, said: “With Colour to Smile we applaud the artistry and effort that went into these paintings.”
“We encourage these young children to help develop their self confidence and esteem by displaying their creative art works in the paediatric locations of the hospital, where they will brighten the day for other pediatric patients,” he added. – TradeArabia News Service