Anytime Fitness to open 3 Qatar health clubs
Hastings, Minnesota, March 2, 2011
Anytime Fitness, the world's largest co-ed health club chain, will open three health clubs in Qatar, under the ownership of Almuftah Marketing, a division of the Almuftah Group.
The company is planning to open more health clubs in the Middle East, according to the terms of an area development agreement signed with Qatar-based Almuftah Group.
The Almuftah Group is a privately held company based in Doha, involved in a wide variety of business ventures, including restaurant franchising (Pizza Hut, Arby's, TCBY, among others), consumer retail products (jewelry, watches, cosmetics), automobile sales, and manufacturing and engineering.
'We are very enthusiastic that our partnership will provide greatly expanded access to quality health and fitness facilities for the Qatari population,' stated John Kersh, vice president of International Development for Anytime Fitness
'We are very impressed with the overall concept of Anytime Fitness, especially the franchise's 'Anywhere Club Access' policy (join one club and use them all),' added Ali A. Almuftah, director of the Almuftah Group.
'We also believe Anytime Fitness' 24-hour access will be very popular, as this is a new concept in the market and most Qataris are becoming increasingly health and fitness conscious.'
Anytime Fitness, which recently surpassed 1,000,000 members worldwide, now has nearly 1,500 clubs open in eight countries: the United States, Australia, New Zealand, Canada, Mexico, England, India and Japan. Clubs are slated to open soon in the Netherlands and Poland.
The first Anytime Fitness club in Qatar is expected to open by July of this year in Al Wakrah and will serve as the main base of operations for all of the Almuftah Group's future clubs.
'Our long range goal is to open an Anytime Fitness club in each town in Qatar, to make fitness accessible to everybody,' Almuftah said.
'We're also planning to open new clubs in the neighboring countries in the Middle East region.'
Almuftah believes the Qatari government's focus on sports and recreation, including a winning bid to host the FIFA World Cup in 2022, will help increase the public's interest in health and fitness.
'It is Almuftah's dream to build Anytime Fitness clubs throughout Qatar and we are working hard to achieve this dream,' Almuftah said.-TradeArabia News Service
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