Kaya launches second ‘Calendar’ initiative
Dubai, April 8, 2012
Kaya Skin Clinic has launched its Kaya Skin Clinic Calendar initiative for the second year, following its success last year, offering women in the region an opportunity to showcase their talent on a bigger platform.
It will select 12 women – none of them a glamour model or a beauty pageant winner – to be the face of Kaya, a statement from the clinic said.
Unconventional in its own way covering months from June 2012 to May 2013, the Kaya Calendar Season 2 commemorates the 7th launch anniversary of the clinic’s entry in the region since June 2004.
Part of a cultural movement to engage women from the region under a central theme ‘Live Beautifully’, the initiative invites common women in the region from all walks of life to be part of the exclusive collection.
The participants are required to upload their pictures along with a brief introductory note showcasing their looks and talents on a special Facebook application developed by Kaya on their fan page.
The central theme of the calendar this year is to salute women with a talent they are passionate about, taking it beyond just being beautiful to living beautifully. The calendar aims to serve as an inspiration to other women in the region, the statement said.
From the entries, a final list of 12 women would be selected through a stringent judging process by a panel that includes Zena Habi, famous fitness guru in the UAE.
Apart from being featured in the exclusive limited edition calendar, the women will also be a part of the Kaya gallery – a special exhibit at all Kaya clinics.
They will also be offered a bouquet of special skincare services from Kaya, it said.
The entire interactive entry process will be run on the Facebook address and promoted on leading social media sites such as Twitter, online forums and websites visited by relevant audiences, conversation threads through various media. – TradeArabia News Service