DNA Health plans big Abu Dhabi launch
Abu Dhabi, May 11, 2013
US-headquartered integrative health and wellness specialists DNA Health Corp has announced plans to open its first overseas flagship center on Abu Dhabi’s Saadiyat Island in June, targeting both the region’s residents and visitors looking for a different approach to personalised health and wellness.
The DNA Center for Integrative Medicine & Wellness will be inaugurated by Sheikh Nahyan Bin Mubarak Al Nahyan, UAE Minister of Culture, Youth & Community on May 14.
“Abu Dhabi is the first step of our phased five-year plan for global expansion, and we are looking at opening similar DNA Centers in Saudi Arabia and Turkey within the next 12 to 18 months. We chose to launch in the UAE capital as it is a hub for the region, is well served by numerous international carriers and an emerging destination of distinction for health and wellness tourism,” said DNA Health Corp chairman & CEO Dr Nasim Ashraf.
According to hospitality research consultancy SRI, the global wellness tourism market is estimated to be worth more than $106 billion.
DNA Health’s philosophy is to deliver the highest standards of US healthcare protocol based on integrative, functional and lifestyle medicinal approaches for the treatment of chronic disease, healthy aging and lifestyle management, he stated.
The centre will offer personalised lifestyle medicine programmes based on a holistic approach uniting leading-edge Western medicine, advanced diagnostics and clinical therapies, complemented by centuries-old Eastern healing traditions and philosophies.
“Our main target markets are the GCC countries, with a strong focus on Saudi Arabia, followed by inbound business from Russia, the former CIS countries, Germany and China; and we are already seeing strong advance interest in the UAE,” remarked Ashraf.
“We are committed to establishing a centre of excellence for health and wellness in the region, and proactively complementing the local healthcare infrastructure, by providing the highest standards of US healthcare protocols for the treatment of chronic diseases, lifestyle management, bio-aesthetics and healthy aging,” he added.-TradeArabia News Service