Unilever, Choithram launch 'Water Savers' drive
Dubai, June 11, 2013
Unilever, a leading FMCG company, in partnership with Choithram, a UAE-based retailer, has launched a campaign to promote water conservation and waste management.
The 10-day campaign provides consumers with water conservation tips and recycling tools that will help them in taking small sustainable actions that collectively add to a bigger difference.
During the campaign, a total of 40,000 green bags will be distributed to shoppers across Choithram’s 10 main branches across Dubai and Abu Dhabi. The campaign also offers 30 lucky shoppers the opportunity to get their month’s utility bill paid
This water conservation initiative is part of the “Water Savers” campaign that falls under the Unilever Sustainable Living Plan.
“As part of Unilever Sustainable Living Plan, we have made the commitment to halve our environmental impact by 2020. However, if you look at the value chain of any of our products, only 5 per cent of the environmental footprint is under our direct impact and 68 per cent of it comes from the consumer. Hence, through this initiative we aim to change behaviour and encourage good practices of waste management and water conservation,” said Arijit Ghose, managing director at Unilever Gulf.
“However, changing behaviour is one of the biggest challenges we face in our society. Therefore, partnering with different entities, that are also active in creating a more sustainable community, such as Choithram, will help us in overcoming such a challenge and broaden our relationship with our customers at the same time.”
“We have been partnering with Unilever since a couple of years now in bringing to the fore, the need to create awareness within the community on the perils that we face as far as the environment is concerned. One of the reasons of the partnership is that as companies, not only we share the same sentiments, but also strive to make the earth a better living place,” said Kirthi Meghnani, group procurement manager. - TradeArabia News Service