Ireland-based Broadmeadow Healthcare International (BHI), a leading consultancy and managed services company, has launched its operations in the UAE and is now planning to open new units across the GCC starting with Bahrain.

The announcement was made during the Enterprise Ireland Trade and Investment Mission to Saudi Arabia, Qatar and UAE, said a company statement.

A subsidiary of Ireland’s Broadmeadow Healthcare Group, BHI will deliver specialist older person care services in partnership with local government agencies and healthcare providers.
 
The company has signed an initial MoU with local education services provider, Edumind, for the delivery of specialist training in care of the older person to nurses and care assistants. The move is aimed at bringing international best practice to the sector in the UAE and wider GCC.

BHI said it has also established strong ties with the UAE government to promote awareness of care of the older person and assess local requirements in order to deliver tailored solutions.

The company is expecting a revenue of €1.5 million ($2.05 million) during 2014, said the Irish group in its statement.

"The need for specialist care of the older person is a global phenomenon that is increasing in scale and demand and there is currently no dedicated elderly care in the UAE outside of the acute hospital," remarked CEO John Collins.
 
"As a result, the patient is either required to stay in a hospital environment long term or return to the family home, which may not be suitably equipped to deal with their medical needs," he noted.

"We are very proud and determined to be of assistance to the people of the UAE as they develop their services for an enhanced care of the older person infrastructure," stated Collins.

"Broadmeadow hopes to better serve that objective through the establishment of our local organisation, and looks forward to further progress in our engagement with UAE health service providers," he added.

Francis Whelan, the CEO of Broadmeadow Healthcare Group, said: “Ireland and the UAE share a strong family-centric ethos, and Irish nursing care is a familiar benchmark for highest quality healthcare in the Mena region. We hope that Broadmeadow’s specialist care of the older person experience will support the UAE’s quest for best practice, and reflect the same standards that have already been shown by Irish nursing internationally.”

Taoiseach Enda Kenny said: "This collaboration between BHI and Edumind is very welcome indeed.  Here is another Irish company successfully doing business in the UAE and confirming once again the strong reputation our companies have for delivering quality and innovative solutions global clients."

Speaking on the trade mission Minister for Jobs Richard Bruton TD said: "Healthcare is a sector which we have targeted as part of our Action Plan for Jobs, and we have put in place a number of measures to support innovative Irish companies in this area."-TradeArabia News Service