Lifebuoy, Unilever’s health soap and the world’s top selling germ protection soap, has become the first brand to receive the Royal Society for Public Health’s (RSPH) newest accreditation status for campaigns.

The accreditation recognises Lifebuoy’s hygiene education efforts with respect to handwashing with soap as a disease-prevention measure.

Madhusudhan Rao, vice president of Marketing, Unilever Mena, said: “It is an honour to be awarded this distinction by one of the oldest public health bodies in the world. As the world’s leading health soap, we aim to make a difference by creating accessible hygiene products and promoting healthy hygiene habits.”

“This accreditation status validates our hygiene credentials, which will help further our public education efforts and bring us one step closer to achieving our goal of saving lives through behaviour change.”

As an organisation dedicated to the promotion and protection of human health and wellbeing, the RSPH endorses campaigns that contribute to improvements in hygiene and health with campaigns rigorously assessed in regard to their impact on positive behaviour change.

“Many people around the world still don’t know that good hygiene is closely linked to health, which has resulted in unnecessary deaths that could have been prevented,” said Shirley Cramer CBE, chief executive of RSPH.

“Lifebuoy’s successful campaign to educate people on the importance of handwashing with soap is one that helps further our purpose of promoting public health and as such has the full support of the RSPH. We are pleased to be able to lend our credentials and expertise to such a worthy cause and look forward to working closely together to help save more lives.”

As a recipient of RSPH accreditation, all Lifebuoy packaging will carry the RSPH logo – a demonstration that the brand’s behaviour change campaigns have been independently verified. Lifebuoy will also be working closely with the RSPH in its hand hygiene education efforts which launched the partnership. – TradeArabia News Service