Fine, the market leader in the Middle East’s hygienic paper industry, has become the first company in the UAE to receive the Emirates Quality Mark certification for its products, awarded by the Emirates Authority for Standardisation and Metrology (ESMA) in Dubai.

The recognition will further boost Fine’s long-standing image in the regional markets as it continues to adopt the most advanced quality standards in its manufacturing process.

ESMA awards the Emirates Quality Mark to imported and locally produced products after a thorough assessment of the quality of products and the standards maintained at the manufacturing units. Importantly, the comprehensive standardisation scheme of ESMA assesses not only the quality of products but also their safety, said an official spokesman.

“It is an honour to become the first company in the UAE to receive this prestigious quality certification; we believe this is a testament to our relentless commitment to achieve the highest standards of quality across our production process. Fine’s range of hygienic paper products are regarded as an industry benchmark for quality in the region, and obtaining the Emirates Quality Mark will inspire us to further elevate our excellence standards,” said CEO for Arabian Peninsula and Iran Peter Janho.

One of Fine’s pioneering quality initiatives was the introduction of the ‘Steri Pro’ process of sterilising tissues which guarantees that the tissues are 100 per cent germ-free before they are packed.

The company’s commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities.

“We are glad to award Fine with the Emirates Quality Mark, which has been granted after a comprehensive assessment process. Fine’s products and its production facility in Dubai fully comply with the quality and safety standards that we prescribe, and we are certain that this recognition will encourage more companies in the UAE to strive to achieve the highest levels of quality,” said director general of the Emirates Authority for Standardisation and Metrology Waleed Bin Falah Al Mansouri.

The Emirates Authority for Standardisation and Metrology is a national standards body and a legally authorised agency at the federal level entrusted with activities related to standards and quality across the UAE.

ESMA is responsible for setting UAE standards, conformity assessment procedures and establishing the metrology such as weights and measures used in the country, thereby, establishing a link with international measures. – TradeArabia News Service