Global industrial and institutional cleaning products will be showcased at a major event at the Abu Dhabi National Exhibition Centre in November.

The world market for industrial and institutional cleaning products is forecast to reach Dh 84.41 billion ($23bn) by the end of 2010. The Asia Pacific and the Middle East represent the fastest growing markets, exhibiting a combined annual growth rate of almost four per cent, according to UK’s CMPi, organisers of Working Buildings Middle East exhibition, to be held from November 17-18.

“The industrial and institutional cleaning products market has come a long way and the sanitation and janitorial cleaners segment forms the fundamental platform, which will continue to provide enduring healthy growth in the Middle East,” remarked CMPi event director Chris Fountain.

He noted that the series of construction projects invariably under way in the Middle East backed by high oil revenues, easing property laws and the effort to diversify local economies has stimulated the market for industrial and institutional cleaning products.

Consumers are favouring environment-friendly solutions, which provide a perfect blend of technology and application. With rising raw material prices and increased downward pricing pressure from the customers, producers are under extreme pressure to optimise their production and operational efficiency.

“With increased safety standards and health concerns, disinfectants and sanitizers are positioned to emerge as one of the fastest growing segment in the market,” remarked Fountain. “Hand cleaners, another large category in the market, after hard-floor cleaning chemicals and 'cleaners and degreasers' are likely to continue strong growth with enhanced hygiene concerns,” he stressed.

Working Buildings Middle East will provide a valuable opportunity for local and international companies to showcase their products and services to the increasingly important Middle East market. – TradeArabia News Service