Tetra Pak unveils new packaging designs
Dubai, April 3, 2012
Leading food processing and packaging solutions company, Tetra Pak, has unveiled six new packaging designs.
The latest additions to the Tetra Pak portfolio include two new portion packs based on the highly successful Tetra Brik Aseptic Edge design and a tear-off opening for on-the-go convenience to its Tetra Top Carton Shot range.
At the end of the year, the company will also extend the Tetra Rex line with a new droplet package design as well as the Tetra Gemina Aseptic range with two new profiles, a statement from the company said.
Charles Brand, vice president, marketing & product management, Tetra Pak, said: “These six products are highly distinctive with functional new designs and are the result of our long-standing commitment to innovation and design excellence. We are confident these products will be enthusiastically received by our customers and will raise the bar even higher in terms of functionality and differentiation.”
One of the biggest challenges to the food industry in recent years has been the growth of on-the-go consumption, with busy consumers demanding a ‘right here, right now’ service from their shopping experience.
“Consumers are increasingly looking for a stress-free option and the new Tetra Brik Aseptic Edgeportion packs deliver just that: a convenient product for consumers and a flexible solution for customers,” Brand said.
Building on the success of the award-winning Tetra Brik Aseptic1000ml Edge, the new Tetra Brik Aseptic 200 & 250ml Edge packages provide the flexibility to consume on-the-go whilst also catering for the increasing number of single-person households.
With a large sloping top and contoured side panels, the portion packs deliver additional branding opportunities for customers and enhanced handling for consumers. Sold with either Helicap 23 (which is the largest screwcap for 200 and 250ml ambient dairy carton packages) or a straw, the consumer will enjoy an excellent pouring and drinking experience, the statement said.
From 2013, Tetra Pak customers will also benefit from increased production flexibility. The new Tetra Pak A3/CompactFlex iLine, which delivers 9,000 packages per hour, will produce four products on one line – the Tetra Brik Aseptic 200ml Edge with straw or Helicap 23 and the Tetra Brik Aseptic 250ml Edge with straw or Helicap 23.
In addition, theTetra Brik Aseptic Edge portion packages deliver significant logistical benefits. The pack shapes allow up to 99 per cent utilisation of the Euro pallet to reduce the distribution costs and CO2 emissions associated with transportation. Products also have a variety of efficient stack-ability options in-store, it said.
The Tetra Rex Pearl is a brand new package designed for premium milk and juice. It delivers improved branding possibilities and a differentiated offer for retailers. Due for launch in Q1 2013, it moves away from the faceted shapes traditionally associated with cartons to a more curvaceous simplistic shape.
The curved, droplet-shaped keyline creates an impactful side profile and defines the overall new look. In addition, the absence of a front horizontal crease line creates one large front panel which not only opens up new branding possibilities, but also affords the space for a large, premium-looking closure, it said.
The company is also extending the Tetra Gemina Aseptic range, with two new shapes - Leaf and Crystal – available from the end of this year.
“We invest at least 4 per cent of our turnover in development and engineering so it is really exciting when this investment materialises and delivers innovative products to customers and consumers,” Brand concluded. – TradeArabia News Service
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