Abu Dhabi Media (ADM), a leading multi-platform media and entertainment organisations in the Middle East, has signed a deal with Rai Com, a leading Italian television operator working across public service, broadcasting, radio, satellite, and digital platforms.

The strategic agreement was signed in the presence of Mohamed Ebraheem Al Mahmood, chairman and managing director of Abu Dhabi Media, and Luigi de Siervo, managing director of Rai Com, during the Globe Soccer event which took place at Atlantis Hotel in Dubai, UAE recently.

“This memorandum of understanding (MoU) is yet another significant milestone in Abu Dhabi Media’s mission to build awareness of UAE’s achievements locally, regionally and internationally, and reaffirms the nation’s leadership position as an international cultural, economic and financial hub,” said Al Mahmood.

“Our partnership with Rai Com will facilitate knowledge transfer and best practice exchange across several facets of the media industry including production, publishing and digital,” he said.

The deal will ultimately unite both geographic markets and will allow each organisation to continue promoting tourism and cultural interests, in addition to creating awareness of Expo 2015 and Expo 2020, which are set to take place in Milan and the UAE, respectively, said a statement.


"The signature of this agreement between Rai Com and AD Media represents for RAI the act for a future and long lasting mutual cooperation. It also confirms the willingness of the two countries to develop a continuous partnership,” said Siervo.

“The first objective is to grant a complete coverage and detailed informations about Expo 2015 in the UAE.  This will pave the road for a successful  Expo 2020 taking place in the UAE. By signing this agreement AD Media and Rai Com will follow the tradition of the partnership started with Ferrari and continued with Alitalia looking together towards a bright and successful future,” he said.

The partnership will see Abu Dhabi Media work in close co-operation with Rai Com on brand logistics and production, with each organisation benefitting from the resources and support through a series of communications and initiatives aimed at promoting activities to diverse audiences across local and international markets. - TradeArabia News Service