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Cardamone ..... partnership to meet the broader requirements of clients.

Sennheiser to distribute Rycote products

DUBAI, March 10, 2015

Sennheiser Middle East, the regional arm of one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems, has entered into a new partnership with Rycote, the award winning UK manufacturer of advanced microphone windshields and suspension systems.

The partnership names Sennheiser as the exclusive Middle East distributor for Rycote's entire range of microphone and camera accessories. The company's main focus will be on promoting the recently launched Rycote Cyclone Windshield System, said a statement.

Mig Cardamone, director of sales and marketing at Sennheiser Middle East, said: “We are looking to extend our partnership to include the Middle East where the combination of our market leading microphones with Rycote's innovative protection accessories will help address many of the challenges that field production teams face.”

“The complimentary nature of these product lines enables us to extend the dialogue with our broadcast and video customers and open up the possibility of cross-selling these solutions to meet the broader requirements of these clients,” he added.

The announcement was made at Cabsat 2015 where Sennheiser is conducting live demonstrations of Rycote's Cyclone Windshield system as well as other traditional windshield offerings from the manufacturer, it added.

The Cyclone features a radical basket design and sets standards in audio transparency, wind noise and handling noise isolation. It is rugged enough to withstand extreme field conditions and utilises a magnetic Z-Locking system for one-hand microphone access. Sennheiser is also using Cabsat as an opportunity to highlight the high end of its wireless broadcast products range with its 2000 Series, 3000/5000 Series and its flagship Digital 9000 Series all being demonstrated.

Cardamone said: “The show gives us a chance to really connect with our regional customer base. This engagement has involved offering our close support and services such as on-site surveys, RF planning and coordination, systems architecture and design, and onsite commissioning and training to all the users, broadcasters and integrators of our products.”

“Cabsat has also given us the chance to place our very latest products in the hands of our longstanding supporters,” he added. – TradeArabia News Service




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