Altaaqa Global, a leading global provider of large-scale temporary power services, has appointed energy industry veteran, Julian Ford as its chief commercial officer (CCO).

In his new role, Ford’s remit is to ensure that Altaaqa Global achieves revenue growth targets and overall commercial success, and to facilitate the formulation and implementation of innovative global commercial strategies, said a statement from the company.

His career in the industry started at the time when the concept of power plants on a rental basis was just gaining ground. He had a hand in introducing the concept of power project rental to governments of developing economies, which allowed them to hire power capacity to address short term energy issues during times of hydropower shortage or other generation or transmission issues.

Ford was instrumental in taking the rental power concept to different regions across the globe, including Middle East and Africa, South America, East Asia and South Asia.

Additionally, he led the way for the development of the gas-fuelled temporary power equipment market in the mid-2000s.

Ford said: “The role of temporary power has evolved from being a local, short-term, transactional activity to a major global project-based industry.”

“Our objective is to create a highly skilled, motivated and experienced, world-class, power projects team. My vision is for Altaaqa Global to lead the evolution of the industry, and to be recognised as the premier source of innovative technical solutions and the highest level of customer service and support,” he added. – TradeArabia News Service