Dubai Taxi Corporation (DTC) said it has signed a co-operation agreement with Careem, a leading car booking app in the Middle East and North Africa (Mena) region, under which the corporation will operate Ladies Limo service for the first time via Careem App.

The agreement also provides for DTC to run ladies-dedicated service on deluxe limo driven by highly experienced female chauffeurs, stated Dr Yousef Al Ali, the chief executive of DTC, after signing the agreement with Mudassir Sheikha, the founder and managing director of Careem in the presence of several senior officials.

“Launching the new exclusive Ladies Limo service is a further evidence that DTC is committed to delivering best-in-class services to customers, and enriching the five-star experience to unprecedented levels. The service will be appealing to VIP ladies in quest for privacy & comfort aboard deluxe transit means,” said Al Ali.

Sheikha said partnering with DTC, a key unit of Dubai's Roads & Transport Authority, is a pioneering step taken by Careem. "Launching Ladies Limo service, branded as Amira, enhances the presence of Careem in Dubai through offering exclusivity to ladies and families service," she added.

Abdullah Ibrahim Al Meer, the director of Business Development at DTC, pointed out that the launch of Amira service through Careem was a game changer in customers’ service experience.

"It epitomises the directives of our leadership to transform Dubai into the smartest city in the world, and uplifts the caliber of services to live up to the Happy Dubai concept," said Al Meer.

“This initiative aims to leverage the operational efficiency of DTC by ensuring the optimal utilization of assets, and adding new services through the existing resources of DTC,” he added.-TradeArabia News Service