US-based Liferay, a key manufacturer of software for enterprises, has opened its office in Dubai, UAE, as part of its expansion strategy for the Middle East region.

The launch will be marked by a series of events being organised by the company to address key trends in customer experience and omnichannel solutions, including one in Riyadh (Saudi Arabia) on December 5, followed by Dubai and Abu Dhabi on December 6 and 7 respectively, said a statement from the company.

The Middle East has proved to be an important customer base for the comapny, with a significant uptick in interest and adoption of digital technologies occurring in the last five years, it stated.

Studies such as those of McKinsey Middle East Index have found that the region features one of the fastest growing digitally enabled consumer bases, with 100 per cent smartphone penetration and more than 70 per cent social media adoption.

And yet, many private and public sector organisations in the region have struggled to keep pace with digital opportunities, said the statement.

These factors present a regional landscape primed to benefit from the Liferay Digital Experience Platform (DXP), software for creating, managing and delivering digital experiences in context across devices, it added.

The Dubai office will be managed by Moussalam Dalati, who joins the company to head continued growth in the region as general manager for the Middle East.

In his new role, Dalati has been tasked with supporting businesses in their digital transformation fuelled by Liferay's  enterprise software. He brings with him over 15 years of experience in software strategy, sales and technical expertise.

Previously, Dalati helped major financial institutions in the GCC transform and grow their digital operations by adopting leading solutions in the capital markets business.

On his appointment, Dalati said: “The opening of Liferay's Dubai office demonstrates our commitment to helping businesses in the Middle East gain ground in digital transformation initiatives.”

“As a privately owned company with a long-term strategic vision, Liferay has wisely recognised the rich potential for future growth in this region. We're prepared to meet the expanding needs that Middle Eastern enterprises and government organisations have for delivering positive, personal and connected digital experiences to their customers,” he added. – TradeArabia News Service