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Fine launches new jumbo campaign

AMMAN, April 10, 2017

Jordan-based Fine Hygienic Holding, a leading facial tissue brand in the Middle East, recently launched its latest campaign across all of its categories from facial to toilet tissue, paper towel, and diaper products.

Entitled “Elephant”, the campaign aims to give consumers more savings and larger quantity, while delivering the same top quality that the company guarantees on all of its products, said a statement from the company.

The specially designed bigger packages allow for up to a total of 15 per cent savings for the consumer, it said.

To help people identify the new economic offers in stores, each jumbo package will be prominently labelled with a golden graphic of an elephant with a statement that reads, “Big Pack… Big Savings,” informing consumers that when they buy larger sizes, they take advantage of maximum savings, it added.

As an extension of the new campaign’s reach, it will be supported by various ongoing activities and in-store activations, in order to allow for more consumer interaction with the products.

Salim Karadsheh, CEO of Fine Hygienic Holding, said, “We are proud to launch this exciting new campaign to give customers even more added value when buying our products and to continue exceeding their expectations.”

“We are especially happy to offer the jumbo packages before the holy month of Ramadan to ease the burden on consumers at a time when they need to buy more food,” he said.

Fine, as part of its responsibility as a leading hygienic product manufacturer with presence in numerous international markets, consistently seeks to help consumers in any way it can, giving them more value, quality, and satisfaction for their money.

With an expanding portfolio of products that maintain global standards of excellence, the company is committed to being people’s dedicated, daily partner, as it continually aspires to lead in hygienic solutions for a better today and tomorrow, it stated. – TradeArabia News Service




Tags: | fine | campaign | Jumbo |

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