UK probes Apple iPad marketing over 4G access
London, April 8, 2012
Britain's advertising regulator is deciding whether to launch an inquiry into Apple's marketing of its latest iPad following what some customers said were misleading claims about access to 4G, which is not available in the country.
Fourth-generation or 4G technology enables users to access faster internet broadband services.
'We have received 24 complaints about claims on Apple's website about 4G on the iPad. We are assessing whether there are grounds for investigation,' a spokesman for the Advertising Standards Authority said on Saturday.
The company could not be reached for comment.
Apple has come up against a similar problem in Australia, whose consumer watchdog took legal action last month to ensure the company makes consumers aware that its latest version of the hand-held computer cannot connect to 4G in Australia, prompting Apple to offer refunds to all affected buyers in the country. – Reuters
More INTERNATIONAL NEWS Stories
- White House warns against new Iran sanctions
- 90 hurt as ceiling collapses at London theatre
- Gulf stocks surge as Fed tapering adds fuel to fire
- Swiss extend freeze on Arab Spring assets
- Court ruling paves way for Mubarak aide's return
- 500 killed as fighting intensifies in South Sudan
- Secret detention part of Syria 'terror campaign,' says UN
- Gold hits 6-month low after Fed stimulus trim
- One million Gazans in need of food aid says UN
- US Senate passes crucial budget deal