Du, the UAE’s new telecom operator, was voted the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007, Dubai.

Du also received top honours as a finalist in the Best New Service, Best Customer Experience and Best Operator categories, while CEO Osman Sultan was placed among the finalists for the Special Merit Award.

The Telecoms World Awards Middle East has been instituted to recognise and celebrate leaders, innovators and pioneers in the industry. The ceremony was held on the sidelines of The Telecoms World Middle East 2007, the region's leading forum for CEOs of regional as well as international telecom operators and key enterprises.

Du was recognised in the ‘Best Brand’ category, which was open to all fixed and mobile operators. The category recognizes the most effective carrier or service provider for successfully creating a compelling brand.

Single and multiple campaigns rolled out since June 2006, across all avenues of the media, were eligible for the award.

Pitted against telecom heavyweights such as Saudi Telecom, Zain, etisalat and 2 Connect, du won the award for its highly creative and path breaking branding initiatives. Its phenomenal success in breaking the one-million subscriber mark within nine months of its launch, representing a market share of over 22 per cent, also scored points in its favour.

“We are honoured to receive the ‘Best Brand’ award, especially as we were in competition with the region’s biggest and more established operators. This milestone enhances our unprecedented success since the launch of our operations in February 2007,” said Sultan.

“The recognition underscores our commitment and motivates us to continue introducing new innovations that cater to the needs of our customers, while exceeding their expectations,” he added. – TradeArabia News Service