HP Middle East has appointed Rania Mattar as the Egypt and Levant Personal Systems Group (PSG) country manager.

This is a completely new role in HP’s structure which aims to cover the region with a much stronger impact, said an official.
 
Based in Cairo, Rania will focus on growing the PSG business throughout Egypt and Levant and promoting the HP brand, as well as focusing on growing the existing HP channel and expanding new offerings to new customer segments, in particular for the younger generation.

Rania holds over six years of experience at HP, most recently as Enterprise Server and Storage lead in Egypt and working as an account manager for Imaging and Printing Group. Previously she has worked at Intel as channel sales manager and Redington as country manager.

“Rania has over 10 years in the Technology and Channel market, with that she brings exceptional knowledge and growth success to HP,” said Serdar Urcar, general manager for PSG, HP Middle East.-TradeArabia News Service