EMPA expands Saudi operations
Riyadh, March 8, 2009
EMPA Middle East, a leading IT distribution company, has expanded its operations in Saudi Arabia.
The company has installed new facilities and reinforced its talent pool particularly in critical divisions such as sales, credit and logistics.
The revamp will enable the company to effectively pursue its expansion plans in the kingdom, which remains an important growth market with over $20 billion in yearly ICT expenditure, it said.
EMPA revealed that it has enhanced its central warehouse at Al Khumra area in Jeddah, along with the local warehouses close to Khaled bin Walid Street in Jeddah and Olaya market in Riyadh, while a fourth warehouse will be opened in Al Khobar to serve the eastern province customers as part of a strategy to increase the Saudi fleet and cover other key cities such as Al Kharj, Al Qasim, Makka and Taif.
EMPA has also deployed a team of highly experienced professionals for its Saudi operations led by country manager Anas Safadi.
'Saudi is one of the Middle East's largest regional investors in ICT and this represents a considerable growth opportunity,' said Shahood Khan, sales and marketing director, EMPA.
'The implementation of EMPA's major revamp program will enable us to capitalise on the Kingdom's aggressive technology spending, while at the same time we are also trying to provide an excellent distribution platform that will complement the widespread adoption of IT equipment across the country.'
'Moreover, we believe that effective talent management is key to our growth in KSA, and I am pleased that we have assigned highly experienced and talented people to oversee and facilitate our Saudi operations,' said Khan.
EMPA recently completed a new facility and headquarters in Jebel Ali to accommodate its rapidly expanding operations and workforce. It is one of the largest IT distribution facilities in the region, he added.-TradeArabia News Service
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