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Mobivention to show off innovation

Germany, May 11, 2009

Mobivention, a leading Germany-based mobile content provider, will spotlight development of the telecom sector and discuss the latest technologies, business models and case studies at an upcoming telecom expo.

The 11th edition of the annual Arab International Telecom Development Summit for Arab States (Arabcom) will take place on May 28 and 29 in Beirut at Habtoor Grand Hotel.

Developing high-quality services and personalization products for the mobile industry, mobivention will show products and services to increase revenues and concepts to keep end consumers attached to their network operator.

The highlights of the mobivention exhibition are the following topics:

• Personalisation contents (wallpapers, screensavers, themes, games etc.)
• Flash Lite content utilizing accelerator/ motion sensor
• Widgets
• Wap shops
• Managed service solutions for mobile network operators, specializing in outsourcing portal management around download services

One highlight of the exhibition is Flash Lite based Flash Lite wallpapers & screensavers. With wallpapers and screensavers based on Flash Lite it is feasible to complete background images with active components. Old style animations have been upgraded by Flash Lite animations which offer a much higher frame rate and a smaller file size than normal animations in GIF format.

“With the introduction of Flash Lite wallpapers, panels and widgets we will drive personalisation of mobile devices to the next level and build a decisive foundation for the further development of our leading portfolio of personalisation contents for mobile phones,” said Dr Hubert Weid, CEO of mobivention.

“Due to the very positive experience made with the early introduction of themes and Flash wallpapers we further invest into the future and validate our position as an innovation leader. Past experiences and several nominations for industry awards confirm this position emphatically.”

The normal static background wallpaper has been upgraded by Flash Lite timebased wallpapers which are changing three times a day and presenting each time a different background wallpaper. The latest innovations are Shaking wallpaper which are using the motion sensor or accelerator in mobile phones to make personalisation richer and easier.

Widgets are web based services which are offering a suite of different little ‘helpers’ such as news, real-time stock prices, maps all through a rich user interface.

mobivention offers its customers pre-defined WAP shops which can be easily integrated in any kind of WAP portal. The WAP shops are customizable to achieve a complete integration in the customer’s existing portal look & feel.

mobivention also offers content (brand) specific WAP shops and mobile network operators are offered a managed service solution for all downloadable mobile content.

With a proven track record across several European countries delivering sustained increases in revenue and a vastly improved user experience, mobivention is increasingly the company of choice when operators want to choose a full-outsource partner. mobivention handles all personalization products, ranging from wallpapers, animations, themes, videos to games and editorial services.

Katia Tayar, founder and president of the Arabcom group said: “It’s boom time for the telecom sector in the Arab world, especially with the ICT and mobile penetration rates at an all-time high.”

“With a 300 million population in 22 countries, the Arab World is witnessing strong growth in telecom subscriber numbers,” she added. – TradeArabia News Service




Tags: Arabcom | Beirut | Mobivention | Flash Lire | Personalisation |

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