Airwide unveils rapid messaging solution
Burlington, July 28, 2010
Airwide Solutions, a provider of next-generation mobile messaging infrastructure, has unveiled a new offering designed to rapidly launch core mobile messaging services or new applications.
AirMessenger Rapid Service Platform (RSP) is applicable for operators launching applications, like mobile banking services, or for launching core network services, such as SMS and MMS, a statement said.
Using AirMessenger RSP, operators can reduce the time to deploy the infrastructure underpinning both areas by up to 66 per cent, and reduce the time to deploy mobile applications by up to 40 per cent, it added.
“For operators looking to rapidly enter new markets or to launch new messaging services, some of the most significant issues they encounter are the time investment and complexity associated with creating a high-performance, comprehensive infrastructure,” said Jay Seaton, CMO of Airwide Solutions.
“By offering a pre-packaged platform with a full range of messaging services, combined with a proven deployment methodology, Airwide’s AirMessenger RSP will enable operators to enter new markets and launch new applications simply and quickly.”
AirMessenger RSP is a pre-packaged platform designed to combine SMS, MMS and USSD, with multichannel gateway functionality, charging and connectivity and administration capabilities.
This will provide cost-efficient and high-quality messaging support for essential P2P and A2P messaging services, and eliminate the complexity of integrating numerous separate systems, enabling operators to launch services within weeks as opposed to months with conventional infrastructure products, according to the statement. – TradeArabia News Service