DIC backs digital marketing event
Dubai, June 28, 2011
Dubai Internet City, a member of Tecom Investments, is partnering with an ongoing digital marketing event for the Middle East offering insights on e-commerce solutions and its usage.
Hosted at the Arjaan by Rotana in Dubai from June 26 to 29, Click 5.0 has brought together high-profile speakers from the digital arena to share their expertise.
The event will hold discussions on topics such as ‘A framework for developing e-commerce in your company’, ‘Entering the world of Facebook’ and ‘Reaching and connecting to a wider customer base through mobile applications’.
The event will also enable participants to better use ROI tracking and measurement and understand and apply strategies for crisis and brand management on social media. The topics additionally cover the effective implementation of mobile marketing.
“At a time where traditional marketing tools are increasingly being replaced by digital platforms, it is important for businesses to have the right guidance that will help them make the best possible use of existing online resources,” said Majed Al Suwaidi, director business development, Dubai Internet City.
“It is also important that businesses are able to break the clutter of different brands vying for the attention of users.”
“Click 5.0 is drawing in-depth technical know-how from leading international experts, helping participants gain an insight into this new medium and maximize the benefits of e-commerce,” he added.
Mohamed Elmi, conference director, Click 5.0, said: “Social media plays an extremely important role in the success of businesses owing to its level of penetration.”
“The event aims to educate entrepreneurs on new ways to engage their consumers using multiple digital platforms. The workshops are designed to be interactive and engaging, providing professionals with opportunities to discover new strategies to increase productivity and growth,” he noted.
Companies in Mena are spending 22 per cent of their annual marketing budget on digital, according to a study conducted by Econsultancy, a leading source of independent advice and insight on digital marketing and e-commerce.
The report further reveals that 58 per cent of companies are planning to increase their digital budgets in 2011. This makes it imperative for businesses to be equipped with knowledge that facilitates the use of social networks and social media and e-commerce activities as a key aspect of their growth, a statement said. – TradeArabia News Service