BFC in mobile top-up services deal
Manama, September 19, 2011
Bahrain Financing Company (BFC), a leading money transfer and foreign exchange group, has joined hands with top online recharge company Ezetop to bring phone top-up services to mobile customers in the Kingdom.
The distribution agreement will allow immigrants in Bahrain to remit phone top-up instantly back home to their families and friends, said a BFC statement.
With over 170 mobile operators who serve over 1.2 billion subscribers, Ezetop is the largest international and online recharge partner allowing Bahrain’s immigrants to purchase mobile credit for mobile operators in their home countries securely and instantly send to their loved ones, it stated.
Ezetop’s services are already being used by thousands of workers abroad who remit to countries such as India, Pakistan, Sri Lanka and the Philippines regularly and the service is very popular across the Middle East, it added.
'At BFC, we strive to be ensure that we remain pioneers in the industry, bringing new services to our customers, serving their growing and changing needs as best we can,' said Ibrahim Nonoo, managing director and CEO of BFC Group Holdings.
'Partnering with Ezetop is our way of contributing to the development and well being of the local communities in which we operate, in addition to making the lives of our customers easier and more convenient,' he added.
David Shackleton, Ezetop's Group chief operating officer said: 'BFC’s years of experience and the network they have in-place throughout the region already makes them the ideal choice for an Ezetop partner.'
'This will enable our services to be made easily accessible throughout Bahrain to the large numbers of migrant workers keen to support their families at home,' he added.
Ezetop has its global headquarters in Dublin, Ireland besides regional headquarters in Dubai, Miami, and Barcelona, and numerous operations offices across the globe.-TradeArabia News Service