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UAE telecom watchdog launches new iniatitive

DUBAI, June 23, 2016

The UAE Telecommunications Regulatory Authority (TRA) has launched ‘Erteqa’ a new initiative which aims to increase the level of customer services across the telecoms sector in the country.

It will adopt six major standards for the evaluation of customer service centers and several minor criteria including rating the ease and smoothness of service delivery and the customer’s experience with employees in terms of professionalism, efficiency and interaction.

The ratings standards will also assess the service centers’ facilities, prominent display of products and services, as well their innovativeness.

Hamad Obaid Al Mansoori, the director general of the TRA, said: "At the TRA, we believe that the customer should be at the heart and priority of our services to achieve excellence and promote leadership."

The UAE, he stated, puts its own touch when it comes to quality and excellence.

"This unique effort makes our standards different from anywhere else in the world, as we work to always become number one in our initiatives – having learned from our wise leadership to not compromise on excellence," remarked Al Mansoori.

Saleh Al Abdooli, the CEO of Etisalat Group, said: "It is our honour to be part of the ‘Erteqa’ initiative, which reflects the strategic orientation of the UAE Government to promote happiness for individuals and society."

"In response to this initiative, Etisalat will mobilize our resources and human abilities towards innovation in the various fields to promote our services to a level where we can achieve the highest customer satisfaction and happiness," he added.
    
Osman Sultan, the chief executive of Du, said: "We are fully committed to following the methodology set forth by the TRA, and we are proud to play our role in developing services that enhance the happiness levels of individuals and communities in our society."

"As we grow our Smart City, we have come to the realisation that telecom services play a key role in day-to-day life and we are completely dedicated to steadfastly digitising and developing smart telecommunications services throughout the UAE. We are working hand in hand with our partners in this initiative, TRA and Etisalat, for the benefit our country and its progress," he added.-TradeArabia News Service




Tags: UAE | TRA | telecom watchdog |

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