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Seidor buys into region's largest SAP business partner

DUBAI, September 19, 2020

Seidor, a multinational consulting firm, said it has acquired majority stake in Procons-4IT, an accredited SAP Gold partner in the Mena region. 
 
Seidor offers a wide range of solutions and services, including consulting, infrastructure services, implementation, development, and maintenance of applications, and outsourcing services. 
 
Seidor Procons, part of a multinational Spanish group of companies, is a foremost SAP Master value-added reseller (VAR) with platinum partnership through United VARs, providing a wide portfolio of products and SAP solutions.
 
Branded as Seidor Procons, the acquisition brings together the global expertise and technology of Seidor with the localised leadership of Procons-4IT to help SMEs optimize their business operations with strong ERP SAP Business One solutions, machine learning, loT, and other technologies that fulfill their digital transformation and make them prepared for unforeseen challenges. 
 
"We are confident that this acquisition will provide an opportunity to serve Middle East SMEs uniquely," remarked Angel Fernandez, co-CEO of Seidor Procons.
 
"With Seidor’s global leadership and Procons-4IT’s localized comprehensive experience, we can offer our clients in the Middle East a broad range of SAP Business One solutions and technologies," she stated.
 
According to Fernandez, the Seidor Procons products are at the core of digital transformation. 
 
"It accelerates client’s digital transformation process with advanced on-premise and cloud SAP Business One (SAP B1) solutions.  It can also go beyond offering SAP B1, introducing innovative and customized solutions that drive efficiency and growth with add-on solutions to cater to specific industries such as Cloud, HR, Payroll, and Analytics," she noted. 
 
Since Seidor and Procons-4IT share similar DNA in their corporate cultures and missions, the acquisition is expected to bring about drastic changes in the SME sector through Procons-4IT’s substantial local resources and Seidor's worldwide experience, she added. 
 
The region-specific services at Seidor Procons include Arabic speaking consultants, a Regional support center, In-house development, and Intelligent ERP, to name just a few.
 
Moreover, Seidor Procons' new positioning in the tech market is crucial and timely since the Covid-19 pandemic has forced companies to be more competent in remote working via cloud solution. It helps clients avoid delays in project delivery, keep customers informed, and effectively manage funds as the situation changes, stated Fernandez. 
 
"This acquisition will move our business to a new level and will definitely place Seidor Procons as the SME Leader in Mena,” remarked Wassim Hassanieh, co-CEO of Seidor Procons. 
 
"We are proud of our history, and this venture translates our vision to our future. Through this acquisition of talents, expertise, and knowledge, we plan to accelerate our clients’ digital transformation journey to growth despite the current economic challenges," stated Hassanieh.   
 
With a total turnover of €414 million in 2018 and a workforce made up of more than 4,700 highly qualified professionals, Seidor has a direct presence on five continents: Europe, Latin America, the United States, the Middle East, and Africa. Seidor is a major service partner of SAP, IBM, Microsoft, and Adobe.



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